Plants vs Zombies goes social network in China: Next Facebook?
I suppose it was only a matter of time before this happened but I cant say I’m not happy about it – I have been a fan of many Popcap games over the years. So now my question is, when will it hit Facebook?
Check out the press release after the break.
PopCap Unveils First Ever Social Adaptation of Plants vs. Zombies™ on Renren.com
Plants vs. Zombies Social Edition To Launch on Leading Chinese Social Networking Site
SHANGHAI, China – May 18, 2011 — PopCap Games, the worldwide leader in casual video games, today announced details of the exclusive partnership with Renren Inc. (NYSE: RENN), a leading social networking platform in China, that will see the first ever social adaptation of PopCap’s Plants vs. Zombies™ launch on the Chinese social networking site.
The game, expertly adapted in the PopCap® tradition, was developed by PopCap’s Shanghai studio and features a host of new content including new game modes as well as personalisation and social features. The partnership marks the first time a Western game developer has received an exclusive game launch with the social networking giant in China.
Players can invite their friends to visit their own personal towns, custom-built to reflect the individual’s style – and strategy! In the all-new Rampage mode, players will test their zombie-zapping skills in a 2-minute non-stop zombie attack. Every week there’s a new Rampage challenge and a new opportunity for players to show their friends who’s boss of the leaderboard.
James Gwertzman, VP of Asia/Pacific at PopCap Games, said, “The passion for Plants vs. Zombies here in China is incredible. PvZ has tremendous, unprecedented brand awareness and popularity in China with almost one million people already signed up to a PvZ page on Renren.com. There is superb demand for the game and we are excited to deliver the world’s first online multiplayer adaptation of Plants vs. Zombies in China very soon.”
Joseph Chen, Chairman and CEO of Renren Inc., said, “There has been spectacular worldwide demand for a social adaptation of Plants vs. Zombies. Renren is honored to be PopCap’s exclusive partner in bringing Plants vs. Zombies Social Edition to our users and providing them with a new way to play this world-famous game. I am also glad to see that PopCap, as a leading international games company, has made China a focus for its world-class games. It is a wonderful development for Chinese high-tech companies such as Renren and the Chinese market as a whole.”
Plants vs. Zombies Social Edition will be available exclusively on Renren.com. With new zombies and power-ups added each week to ensure the fun never ends.
About PopCap Games
PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of more than 400 people in Seattle, San Francisco, Vancouver, B.C., Dublin, Seoul, Shanghai and Tokyo. PopCap’s games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled®, has sold more than 50 million units.
About Renren INC.
Renren INC. (NYSE: RENN) operates the leading real name social networking internet platform in China. It enables users to connect and communicate with each other, share information and user generated content, play online games, listen to music, shop for deals and enjoy a wide range of other features and services. Renren’s platform includes the main social networking website renren.com, the online games center game.renren.com, the social commerce website nuomi.com, and the newly launched professional and business social networking service website jingwei.com. It had approximately 117 million activated users as of March 31, 2011.